I was interviewed by NZ Entrepreneur Magazine (NEW ZEALAND’S ONLINE MAGAZINE FOR ENTREPRENEURS, STARTUPS AND SME BUSINESS BUILDERS) in November 2022. I really enjoyed the opportunity to discuss the awesomeness of the F-Bomb with them, start reading below then click on the link to go straight to article.
“From being safer to use, to more efficient at catching predators, the trap dubbed the ‘F-Bomb’ is a significantly modernised version of what is typically deployed in the bush, and Jones background as a product designer certainly helped with all aspects of this process.
“I remember helping out a friend who did a bit of trapping work on Mt Taranaki and the devices they were using were wooden boxes with a trap inside. They were heavy to carry, to check them you had to physically get down and look into the box, and the retrieval of caught prey wasn’t a nice, or particularly safe, process.
“I thought that if this was the best that there is out there, surely I could improve things. So fast forward many years, and many thousands of dollars later, here we are.”
Of course there is a little more to the story than that, and it’s one Jones remembers most details of. From his self-confessed naivety when it came to designing predator traps, to a number of years where he simply didn’t have the capacity to work on the project outside of his other business and raising a family, the journey to the end result has taken various twists and turns along the way. But as with most things, every step was likely a vital part of the process.
“There’s a lot that needs to be covered off with a trap, from efficiency and safety to ensuring it humanely disposes of the predator. Then there is the usability factor for those checking, emptying and resetting the traps, making sure it excludes Kiwi and other animals, and that it is hardy in all types of environments,” says Jones.”
Check the article out here: https://nzentrepreneur.co.nz/rewilds-f-bomb-is-modernising-predator-control-to-make-trapping-safer-and-easier-in-the-bush/
